Love in the Digital Age
2015 marks the 20th anniversary of Match.com, the world’s most successful online dating website. With Valentine’s Day (a.k.a the Season of Lurve) nearly upon us – a time traditionally used for wining,...
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Maximising the buyer journey for PPC travel campaigns.
Planning a holiday can be a long and daunting task that requires in-depth planning and research, making online travel a complex and challenging industry. In this post, we take a closer look at the...
View Article3 Ways Agencies Help Ecommerce Pros Make Better Decisions
Some eCommerce professionals are reluctant to embrace having an agency working alongside them. They’re concerned about the possibility of their position becoming devalued. However, in our experience,...
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How to Make Content Marketing for the Travel Industry ‘Plane’ Sailing
According to Google’s 2014 Traveller’s Road to Decision research, 65% of travellers research online before deciding where or how to go on their holidays. What this means for travel brands is that it’s...
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Understanding the Google Hotel Comparison Feature for PPC Campaigns
The hotel finder service first appeared on SERPs way back in 2011, although it look a couple more years to reach UK users on co.uk domain. In typical Google fashion the service has undergone numerous...
View ArticlePPC Marketing Tricks for the Travel Industry
The travel industry is the third largest spending industry category in AdWords paid search, spending £96 million in the UK during 2014. However, the travel industry also has the lowest conversion rates...
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The Smart Person’s Guide to Mastering Modern-day Link Building Strategies
Given that we’re talking about SEO, there’s no such thing as fact, but we can take an educated guess at the criteria used by Google to rank websites. This handy pie chart, taken from SEO-gurus Moz, is...
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How To Get Your Long Tail Affiliate Marketing Strategy Right
As most people working in affiliate marketing can affirm, the days when the channel only consisted of voucher code sites and cash-back affiliates are long gone. It’s becoming ever more important to...
View ArticleThe Drum – Independent Agencies Census 2015
Who doesn’t love a pat on the back for a job well done? Sometimes, it’s easy to get caught up in the day-to-day whirlwind of a busy digital agency and forget to congratulate ourselves for the brilliant...
View ArticleWork at Silverbean! We’re Recruiting a Search Marketing Executive/Consultant
We’re looking for a Search Marketing Executive/Search Marketing Consultant to join our SEO team. This is a fantastic opportunity for the right person to develop a career at one of the North East’s...
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